Saturday, March 18, 2006
Emotion + Style = Passion with a WOW
"Whenever emotion and style meet, a kind of passion is kindled." - Garth Fagan, Choreographer - The Lion King
Emotion. Style. When they come together, the passion produced is of the contagious kind. It pricks at our imaginative consciousness and compels us to create a "WOW" of our own.
We witness messages filled with emotion and no style - and the message gets lost in the delivery. We see deliveries filled with style and no emotion - and yawn.
Craft your message (or brand/project/day/life) as if it's a cause. Be generous with an abundance of emotion. Be creative with style. As my friend Phil says, "Make it Great!"