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Saturday, March 18, 2006

Emotion + Style = Passion with a WOW

"Whenever emotion and style meet, a kind of passion is kindled." - Garth Fagan, Choreographer - The Lion King

Emotion. Style. When they come together, the passion produced is of the contagious kind. It pricks at our imaginative consciousness and compels us to create a "WOW" of our own.

We witness messages filled with emotion and no style - and the message gets lost in the delivery. We see deliveries filled with style and no emotion - and yawn.

Craft your message (or brand/project/day/life) as if it's a cause. Be generous with an abundance of emotion. Be creative with style. As my friend Phil says, "Make it Great!"

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