Monday, October 03, 2005
100 Monkeys
This from David Rothacker:
Dave’s Friend: There is no cohesiveness in my department. I think I suck as a manager.
Dave: Have you checked out Rosa Say’s blog http://www.sayleadershipcoaching.com/talkingstory/ yet?
Dave’s Friend: What’s a blog man?
In 1952, on the island of Koshima scientists were providing monkeys with sweet potatoes dropped in the sand. The monkeys liked the taste of the raw sweet potatoes, but they found the dirt unpleasant.
An 18-month-old female named Imo found she could solve the problem in a nearby stream. She taught this trick to her mother. Her playmates also learned this new way and they taught their mothers, too. Read on… http://www.wowzone.com/100th.htm
Note: For the purpose of my point, stop reading when the discussion turns to nuclear weapons.
Beyond Seth
When there is sufficient awareness, most become aware – even if this awareness transcends unconnected geographies. Imagine if the monkeys had been connected!
Okay, let’s ramp up this discussion past Hotmail. If I recall correctly, Microsoft taught a couple of monkeys how to use….
We need to increase awareness. Right now, Imo has only had casual conversation with her friends. She hasn’t even told her mom yet. As blog authors, we have had vibrant and meaningful conversations with each other. But we’ve yet to tell our moms, our customers. We need to break away from Seth’s gravity.
Seth Godin is a marketing guru icon. You know this. There isn’t one person reading this who doesn’t know of Seth and his brilliance. Seth however, has done his job. He has taught us well. It’s up to us to tell our customers how to wash their potatoes. It’s up to us to load our blogrolls with our own customers. It’s up to us to connect up with folks a few islands over.
Dave: How in the world did you increase productivity?
Dave’s Friend: Bob, my buddy over at Jim’s Air Conditioning told me about Lisa Haneberg. I bought her book High Impact Middle Management and have been following along at her Web site http://managementcraft.typepad.com/management_craft/. Her system works.
Dave’s Friend: There is no cohesiveness in my department. I think I suck as a manager.
Dave: Have you checked out Rosa Say’s blog http://www.sayleadershipcoaching.com/talkingstory/ yet?
Dave’s Friend: What’s a blog man?
In 1952, on the island of Koshima scientists were providing monkeys with sweet potatoes dropped in the sand. The monkeys liked the taste of the raw sweet potatoes, but they found the dirt unpleasant.
An 18-month-old female named Imo found she could solve the problem in a nearby stream. She taught this trick to her mother. Her playmates also learned this new way and they taught their mothers, too. Read on… http://www.wowzone.com/100th.htm
Note: For the purpose of my point, stop reading when the discussion turns to nuclear weapons.
Beyond Seth
When there is sufficient awareness, most become aware – even if this awareness transcends unconnected geographies. Imagine if the monkeys had been connected!
Okay, let’s ramp up this discussion past Hotmail. If I recall correctly, Microsoft taught a couple of monkeys how to use….
We need to increase awareness. Right now, Imo has only had casual conversation with her friends. She hasn’t even told her mom yet. As blog authors, we have had vibrant and meaningful conversations with each other. But we’ve yet to tell our moms, our customers. We need to break away from Seth’s gravity.
Seth Godin is a marketing guru icon. You know this. There isn’t one person reading this who doesn’t know of Seth and his brilliance. Seth however, has done his job. He has taught us well. It’s up to us to tell our customers how to wash their potatoes. It’s up to us to load our blogrolls with our own customers. It’s up to us to connect up with folks a few islands over.
Dave: How in the world did you increase productivity?
Dave’s Friend: Bob, my buddy over at Jim’s Air Conditioning told me about Lisa Haneberg. I bought her book High Impact Middle Management and have been following along at her Web site http://managementcraft.typepad.com/management_craft/. Her system works.
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Seth Godin is a marketing guru icon. You know this. There isn’t one person reading this who doesn’t know of Seth and his brilliance.
Um... Seth who?
---- Nick
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Um... Seth who?
---- Nick
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